About Herfy

Over Three Decades of success

For over 33 years, the name Herfy has become synonymous with world-class Saudi quality, entrepreneurship and innovation. It is one of today's leading Saudi companies, with a successful reputation built on its market-leading restaurants, bakery & sweets, and meat processing businesses.

The company was co-founded in 1401H/1981G, by Ahmed Bin Hamad Al-Said who had just returned from his studies in the United States, driven by a vision of the future inspired by the fast food craze then sweeping the world. In partnership with Panda United under its General Manager Hamud Bin Saad Al-Ibrahim, the first Herfy restaurant opened in Riyadh that same year. Looking to have better control over the quality of its ingredients, the company also decided to start making its own breads. Thus was also born Herfy Bakery in 1982.

In 1414H/ 1994G, Kingdom Holding Co. led by its Chairman, H.R.H. Prince Alwaleed Bin Talal Bin Abdulaziz, took control of Panda United stake in the company and became actively involved in planning the young company's growth. Finally, in 1418H/ 1998G, Al Azizia Panda United was incorporated with the Savola Group headed by its Chairman, Eng. Adel Fakeh. Since then, Herfy has been operating in partnership with the Savola Group.

In 2008, Herfy Food Services Company, Ltd. has become a closed joint stock company.

Crowning its success early 2010, Herfy has been the first company in the year to be a Public Joint Stock Company, floating 30% of its shares for public subscription, and successfully joined Saudi stock market.

Herfy's solid commitment to quality and highly-qualified staff as well as its continuous investments in the latest fast food technology form the bedrock of its success.

A series of administrative measures has also transformed Herfy into a lean yet powerful organization. This has allowed us to pursue an aggressive expansion program and compete with the largest international brands operating in the fast food and food production market.

Through it all, Herfy has grown into the Kingdom's biggest and most successful fast food brand, dominating the Saudi market. It has also become one of the Kingdom's first fully-integrated food services companies with its own bakery factory, bakery outlets and a new state-of-the-art meat processing plant.

Growing to the rest of the region

HERFY's success has positioned the company for even more growth beyond the borders of Saudi Arabia. In addition to Herfy restaurants in Bahrain, United Arab Emirates (Abu Dhabi, Al Ain), Kuwait, Egypt, and soon, Lebanon, plans are already afoot to open more Herfy branches in other Gulf countries. With over 25 years of fast food expertise and success behind it, Herfy is well on its way to challenging the world's biggest fast food brands in its own part of the world— and, perhaps, beyond.

Herfy's non-restaurant businesses are also poised to expand their presence in both the local and regional market. A growing selection of new Herfy bakery items— and soon, processed meat products—continue to come out of Herfy's modern factories.

Herfy continues to invest in product development and state-of-the-art technology as it seeks to achieve its long-held vision to become one of the region's leading food services brands.